Born and raised in England, where he gained an honors degree in Management from the 
University of Reading, Berkshire, Simon has lived in the United States for 20 years, and in Jersey 
City for 14 years. Simon began his career as a consultant business and asset valuer, working for 
major clients including BP, British Gas and the billion dollar Duchy of Cornwall estate of HRH The 
Prince of Wales. Simon has devised, designed, implemented and led multi-tiered global 
organizations, including the Irish American Arts Awards, which gained recognition at Head of State 
level , and GeneAfrica, Inc., which introduced ground-breaking genealogical genomic concepts to 
the African-American community. The Pereira family owned and operated the successful 
Rioguarda Group of risk mitigation companies in six of the states of Brazil for three decades until 
they were sold off in the 2000’s.

More recently based in Jersey City, New Jersey, Simon has been co-founder of Liberty Voiceovers, and has been involved in Jersey City community affairs for several years, serving on the 'I Love Jersey City Public Schools' Committee, linking the business community with the public schools’ system, on the Safety and Security Committee for the Jersey City Board Of Education and as an active volunteer with the Community Emergency Response Team. 

Simon was in Manhattan for 9/11 and was in Jersey City for the North-East Blackout of 2003 and for Superstorm Sandy in 2012, and has personally responded to serious medical emergencies in Jersey City and beyond, including being the immediate responder to a street shooting in September 2017, following which he received a Commendation for his actions from the City Council. Simon received a Certificate of Appreciation from the Mayor of Jersey City at a ceremony in August 2017 for his volunteer work in the field of disaster preparedness and emergency response for Jersey City. 

Simon has various emergency response and management certifications, including Tactical Emergency Casualty Care and Technical Emergency Response Training for CBRNE Incidents and has been awarded the Professional Development Series Certificate of Achievement by the Emergency Management Institute. Simon is a certified Federal Emergency Management Agency (FEMA) instructor. Simon is keen to contribute in any way to support and augment the existing skilled responders, planners and initiatives that seek to get ahead of the threats facing the people of Jersey City and reduce any potential damage, injury and death as much as humanly possible by increasing the resilience of our community.